12:30 PM ET
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WTHybrid?
Melissa Devlin Edwards, Senior Event StrategistIn this session, we will walk you through a scalable model for events that can engage audiences both emotionally and rationally no matter where they are in their relationship to your company. We recognize hybrid events as a range of approaches, rather than single entities, which require agile architecture to meet the needs of the business, the audience, and the experience. With this future-proofed architecture, we can easily dial In-Person or Virtual components up or down, depending on the business objectives, audience needs, and experiences required.
Course Details
• Hybrid and In Person
• Attendee Journey
• Engagement model
• Hybrid architecture applied
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12:30 PM ET
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Re-evaluating your event mix? Let’s talk.
Ian McGonnigal, Experiential Executive LLCToday’s event schedules bear little resemblance to their pre-pandemic versions. In episode 2 of our ESG 20 event strategy series, we address how to approach event portfolio planning in today’s climate. Join us for simple, actionable insights in just 20 minutes.
Course Details
• Rethink your event schedule
• Choose the right mix of hybrid and in person
• Justify your event spend in 2022
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1:00 PM ET
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Let's Talk Measurement
Joe Federbush, President & Chief Strategist of EVOLIO Marketing.Join us for a discussion on tools to benchmark your event portfolio and ensure your budget/spend is optimized.
Course Details
• Using metrics to benchmark events
• Comparing event efficacy, including virtual + hybrid
• Strategies to right-size event spend
1:00 PM ET
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Let's Talk Measurement – Part 2
Joe Federbush, President & Chief Strategist of EVOLIO Marketing.Join us for a discussion on tools to benchmark your event portfolio and ensure your budget/spend is optimized.
Course Details
• Using metrics to benchmark events
• Comparing event efficacy, including virtual + hybrid
• Strategies to right-size event spend