• 12:30 PM ET

    Watch Replay
    Event Strategy Group

    WTHybrid?

    Melissa Devlin Edwards, Senior Event Strategist

    In this session, we will walk you through a scalable model for events that can engage audiences both emotionally and rationally no matter where they are in their relationship to your company. We recognize hybrid events as a range of approaches, rather than single entities, which require agile architecture to meet the needs of the business, the audience, and the experience. With this future-proofed architecture, we can easily dial In-Person or Virtual components up or down, depending on the business objectives, audience needs, and experiences required.

    Course Details

    • Hybrid and In Person

    • Attendee Journey

    • Engagement model

    • Hybrid architecture applied

  • 12:30 PM ET

    Watch Replay
    Event Strategy Group

    Re-evaluating your event mix? Let’s talk.

    Ian McGonnigal, Experiential Executive LLC

    Today’s event schedules bear little resemblance to their pre-pandemic versions. In episode 2 of our ESG 20 event strategy series, we address how to approach event portfolio planning in today’s climate. Join us for simple, actionable insights in just 20 minutes.

    Course Details

    • Rethink your event schedule

    • Choose the right mix of hybrid and in person

    • Justify your event spend in 2022

  • 1:00 PM ET

    Watch Replay
    Event Strategy Group

    Let's Talk Measurement

    Joe Federbush, President & Chief Strategist of EVOLIO Marketing.

    Join us for a discussion on tools to benchmark your event portfolio and ensure your budget/spend is optimized.

    Course Details

    • Using metrics to benchmark events

    • Comparing event efficacy, including virtual + hybrid

    • Strategies to right-size event spend

  • 1:00 PM ET

    Watch Replay
    Event Strategy Group

    Let's Talk Measurement – Part 2

    Joe Federbush, President & Chief Strategist of EVOLIO Marketing.

    Join us for a discussion on tools to benchmark your event portfolio and ensure your budget/spend is optimized.

    Course Details

    • Using metrics to benchmark events

    • Comparing event efficacy, including virtual + hybrid

    • Strategies to right-size event spend